MR. SOUL! Campaign

Role: Editor/Producer

Mr. SOUL! explores the first nationally broadcast all-Black variety show on public television, Ellis Haizlip's SOUL! This 360 campaign, including broadcast promos, social media assets and pre-roll ads, evoked the vintage nostalgia of the late 60s and early 70s, as well as, the revolutionary spirit. 

I conceptualized the entire campaign as the creative lead, working with a team of designers to create a cohesive look and feel for all the assets. I edited the top-of-show (broadcast teaser), the broadcast promo, and the social media videos. 

Creative Director: Carol Paik

Editor/Producer: Lindsay Tully

Art Director: Michael Silva 

Motion Designer: Jessica Johnson

Graphic Designer: Mary Miguel